My Reading
https://hackernoon.com/https-medium-com-k-yonatan-dont-start-with-why-14a4bb58a209
KEY TAKEAWAYS:
- “start with why” is merely a retrospect observation.
- In the vast majority of cases, starting with why is a fertile ground for some of the most boring, unauthentic and inefficient messaging, such as: “to make the world a better place”, “to revolutionize the industry”, “to help our clients grow”, etc.
- “Why” is a vague term that is very easy to understand, but very difficult to build strong brands with.
