My Reading:
https://www.smamarketing.net/blog/start-with-what
ACTION POINTS:
- Start with asking “WHAT” questions
SUMMARY:
- Asking WHY doesn’t typically end in an actions, WHAT does end in actions.
- WHAT is something that almost every single one of the questions in the book “Start with WHY” that lead to actions.
- WHY is open-ended, but WHAT gets to the action. It’s about now
- WHY leave room for interpretation. WHAT gets right to the actions
- WHY lead to emotion, defensive and a loop, WHAT is lead to Actions and growth